AOI Privacy Policy

This privacy policy was last revised on 11th October 2020.

Privacy Policy


Your privacy is important to us. We are committed to protecting your personal data.

This privacy policy

  • provides information about the personal data we collect, and how and why we collect, store, use and share your personal data; and
  • tells you about your rights in relation to your personal data and how to contact us or supervisory authorities if you have a complaint.

‘Personal data’ is any information that can directly or indirectly identify an individual (‘a data subject’).

FASHION ILLUSTRATION AFRICA, a company incorporated in England and Wales with company number 12871310 and registered office at 71-75 Shelton St, Holborn, London WC2H 9JQ (we, us, our) is the data controller. This means that we determine the purposes for which, and the way in which personal data are processed. As a data controller we will comply with all applicable data protection laws.

Should you have concerns about the way we process your data or would like us to stop processing your data please contact the Data Team on

When you visit the website or provide information to us via the website, you are accepting and consenting to our processing of your information in accordance with this privacy policy, our Cookie Policy, our Terms of Website Use, our Shop Terms of Sale and any other contract we may have with you. If you do not agree to the terms set out in these terms and policies, we do not give you permission to use the website and you must cease to do so immediately.

Please note that we may need to update this privacy policy from time to time to reflect changes in our practices and the law. We recommend that you check this page regularly to ensure that you have read the most recent version and that you are happy with any changes. This version was last updated on 11th October 2020.

You can also download the FIA Data Protection policy Oct 2020 here.


We may collect and process the following personal data about you:

1.1 Information you give us about you or your business, such as

1.1.1 Identity Data: your name, artist name, user name, or similar identifier, title, date of birth

1.1.2 Contact Data: billing address, delivery address, e-mail address and telephone numbers;

1.1.3 Financial Data such as bank account and payment card details;

1.1.4 Profile Data: username and password, FIA membership number, student identification number, place of study, details of your agency, images including your own photograph, purchases or orders made by you;

1.1.5 Transaction Data: details about payments to and from you and other details of products and services you have purchased from us;

1.1.6 and any other information about you that you provide to us.

1.2 We may occasionally request and process “sensitive personal data” about you such as details about your race, ethniticy, religious beliefs, political affiliation and sexual orientation. You have no obligation to provide this information. We will only process such personal data when we have explained the purpose of the processing and have obtained your explicit consent. However, you have no obligation to provide this information and we will only process it in accordance with the Data Protection Act 1998, for example, where we have explained the purpose of the processing and have obtained your explicit consent. The term “sensitive personal data” is defined more fully in section 2 of the Data Protection Act 1998, which you can read here.


2.1 We collect most of this information from you directly, for example, Identity Data, Contact Data, Financial Data and Transaction Data when you fill in forms, correspond with us by e-mail, phone, post or otherwise when you:

2.1.1 register for an account or membership with us and log into your membership account;

2.1.2 participate in a competition, promotion or survey;

2.1.3 act as a judge for a competition or award;

2.1.4 upload material to the portfolio section;

2.1.5 purchase anything from us or from a third party through our online shop including event tickets, client directories, publications, membership or portfolio access;

2.1.6 subscribe to receive our newsletter;

2.1.7 respond to our marketing communications;

2.1.8 apply for a job with us;

2.2 We automatically collect technical data each time you visit our website:

2.2.1 including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

2.2.2 information about your visit to our website, including the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); products or services you viewed or searched for; location data and other communications data; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

2.3 We may also collect information from:

2.3.1 automated technologies, such as cookies which collect technical data about your equipment and browsing activities;

2.3.2 advertising networks for example Facebook;

2.3.3 providers of technical, payment and delivery services, for example Royal Mail;

2.3.4 analytics and search engine providers [such as Google, based outside the EU];

2.3.5 a third party with your specific consent (e.g. your bank or our business partners);

2.3.6 Information we lawfully receive from other sources, such as business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers.


3.1 We use your personal data:

3.1.1 to administer any account, membership or registration you have with us;

3.1.2 to provide the products and services you order from us and to carry out our obligations and exercise our rights arising from those orders;

3.1.3 to provide information to you that you request from us;

3.1.4 to administer your participation in any competitions or awards that we run including in any online or offline publicity in relation to winners, where you have consented to such use;

3.1.5 for publication on our website where you have provided it to us for that purpose (for example, in connection with your entry as a participant or as a judge in a competition);

3.1.6 to provide subscribers with our regular newsletter;

3.1.7 for internal operations, e.g. to administer our website, troubleshooting, data analysis, testing, research, statistical and survey purposes;

3.1.8 to communicate with you about any comments, queries or feedback you might have about us or our website;

3.1.9 to inform you of any changes to our website and/or our products and services;

3.1.10 to enable you to participate in interactive features of our website, when you choose to do so;

3.1.11 to ensure that content from our website is presented in the most effective manner for you and your computer;

3.1.12 to provide you with news and information about us and the products and services we offer by post, telephone, email and/or SMS. We will send that information by electronic mail only if:

(a) you have consented to this, for example, by opting in at the time you create a membership/portfolio account or by placing an order on our website; or

(b) the information is about products and services that are similar to those which you have previously bought from us or about which we entered sales negotiations with you and you have not opted out of receiving such marketing messages; or

(c) where we are permitted to do so by law without your specific consent, for example, if we e-mail or call you in your capacity as an employee of a company. In this case, we will make it easy for you to opt-out of such communication.

If you do not want us to use your personal data for marketing purposes please e-mail us at We will not share your personal information with any third party for the purpose of marketing unless you have provided your specific consent for us to do so.

3.2 We use personal data that we collect automatically:

3.2.1 to administer our website and for internal operations, including troubleshooting, data analysis, testing, researching, statistical and survey purposes;

3.2.2 to improve our website to ensure that content is presented in the most effective manner for you and your computer;

3.2.3 to allow you to participate in interactive features on the website, if you choose to do so; and

3.2.4 to measure or understand the effectiveness of any advertising we aim at you and others and to deliver relevant advertising to you.

We do not use this information to develop a personal profile of you. Data will almost always be anonymised and aggregated before reporting back to us.

3.3 We use the information about you that we collect from other sources in combination with the information you give to us and the information about you that we collect automatically. We will only use such information for the purposes set out above.

3.4 Where you provide information about people other than yourself, you confirm that you have their consent to provide us with such information and that they have read, understood and agree to the terms of this privacy policy, including how we may use such information.


Our website uses cookies and other log and analytical information. This helps us to provide you with a more personalised experience when you browse the website and also allows us to improve our website. For detailed information on the cookies we use and the purposes for which we use them, please take a look at our Cookie Policy below.


We do not knowingly collect information from individuals who are under the age of 16. If you are under 16, please do not register an account with our website or provide any information about yourself to us. If you have already done so, please contact us at


All information you provide to us is stored on our secure servers based in the EU. We have in place a level of security appropriate to the nature of the information stored and the harm that might result from a breach of security.

The sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send to us electronically and therefore sending such information is entirely at your own risk.

The information that we collect from you may be transferred to a destination outside the European Economic Area (“EEA”), including the United States of America, where it will be stored by us or by one of our suppliers. It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such suppliers and staff may be engaged in, among other things, the provision of support services. We will take reasonable steps to ensure adequate security for any of your information transferred outside the EEA. Please be aware that destinations outside the EEA to which your information may be transferred may have data protection laws which do not offer the same level of protection for your information as those in force in the EEA. By using our website and submitting your information to us, you agree to the transfer, storing and processing of such information outside the EEA as set out in this privacy policy.

In particular, we use MailChimp to provide marketing automation services. MailChimp’s servers are located in the United States of America. In order to safeguard the processing of your data by MailChimp, we have entered into a Data Processing Agreement. The MailChimp privacy policy (which can be found here) outlines that they have signed up to the Privacy Shield Framework.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of the website, you are responsible for keeping this password confidential and you must not share it with anyone. If you have reason to believe that your password or any other aspect of your account has become compromised, you must inform us immediately at


We will only retain and use your personal information for as long as we need it for the purposes set out in this privacy policy or as otherwise required by law.


All payments on our website are processed by PayPal Ltd, and WooCommerce Ltd. When you make a payment on our website, you are providing financial data to the relevant third-party payment processor, and not to us. We do not receive and therefore do not store any of your financial data when you make an online payment, although we do receive transaction data. PayPal Ltd and WooCommerce process your financial data for the purpose of your payment for our products and services.

These third party payment processors have their own respective privacy policies, which we would advise you to read.


We may share your personal information with selected third parties including:

9.1 Our partners listed and our sub-contractors and other suppliers and service providers who we engage to assist with our administrative or business functions and to deal with any other matters in connection with our website, our products and services and any agreements we enter into with you;

9.2 In particular, we share data with the our trusted brand partners which may change seasonally. As some of these partners are based outside the EEA your data will be processed outside of the EEA and does not fall within the jurisdiction of the EU GDPR. We cannot guarantee that your data will be processed and protected to the same standard as under the EU GDPR.

9.3 Advertisers and advertising networks that require anonymised data to select and serve relevant adverts to you and others. We may provide them with aggregate information about our users (for example, we may inform them that 90 men aged 25-45 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, men in a particular location). We may make use of the information we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;

9.4 analytics and search engine providers that assist us in the improvement and optimisation of the website; and

9.5 credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

9.6 We work with a range of data processors to conduct our core business. These include Mailchimp, CashPlus amongst others.

9.7 We may disclose your personal information to third parties:

9.7.1 in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

9.7.2 if Fashion Illustration Africa or substantially all of the company’s assets are acquired by a third party, in which case personal data held by the company about our customers will be one of the transferred assets; and

9.7.3 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our various terms, policies and other agreements; or to protect the rights, property, or safety of Fashion Illustration Africa, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

9.7.4 If we refer any dispute between us to the Online Dispute Resolution Platform and/or we agree to engage in any alternative dispute resolution (ADR) procedure with you through the Platform, then to the extent that your personal data is relevant to the dispute we may disclose it to the European Commission, as operator of the ODR Platform, and to any ADR provider appointed to deal with the dispute. For more information please email


This privacy policy only covers our own practices. On occasion we include links to third parties on our website. Where we provide a link it does not mean that we endorse or approve that website’s policy towards visitor privacy or any goods or services offered on it. You should review the website’s privacy policy and consider the owner’s reputation before sending any personal data or entering into any transactions through the website.


You have the right to ask us not to process your personal data for marketing purposes. If you would like to do so, just let us know at If you exercise your right to opt-out of receiving marketing messages from us, please be aware that you may continue to receive certain non-marketing communications from us. For example, we may still need to contact you about important changes to our products, services or website that affect you or about any agreements we may have entered into with you.


12.1 You have the following rights over the way we process personal data relating to you. We aim to respond as soon as practicable but within one month at the latest.

12.1.1 to ask for a copy of data we are processing about you and have inaccuracies corrected;

12.1.2 to ask us to restrict, stop processing, or to delete your personal data; to request a machine-readable copy of your personal data, which you can use with another service provider;

12.1.3 To make a request in relation to any of your rights, please email us at

12.2 We do not charge a fee to respond to reasonable requests. If the request is excessive or unfounded the AOI may choose to refuse or charge for the request.

12.3 If the AOI refuses a request the individual will be told why and that they have the right to complain to the ICO and seek a judicial remedy. This will be communicated as soon as possible or within 30 days from receiving your request.


13.1 The AOI has robust procedures in place to minimise the risk of a data breach. Where a data breach occurs, and it is deemed likely to result in risk to people’s rights and freedoms, the AOI will inform the ICO within 72 hours of becoming aware of the breach (even if the full details are not known) where feasible.

13.2 If the breach is likely to result in a high risk of adversely affecting individuals’ rights and freedoms, those individuals will be informed without undue delay.


Please do not hesitate to contact us regarding any matter relating to this privacy policy. Questions, comments and requests regarding this privacy policy are welcome and should be sent to us by email at or by post to71-75 Shelton St, Holborn, London WC2H 9JQ.

FIA Cookie Policy

This cookie policy was last revised on 11 October 2020.

Cookies are small text files that are sent by a website to a web browser and contain information that is transferred to your computer’s hard drive. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content. Cookies in themselves do not identify the individual user, but rather the computer used. However, some cookies may contain personal information such as account user name.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a more personalised user experience when you browse our website and also allows us to improve our website. By continuing to browse and use our website, you are agreeing to our use of cookies.

Different cookies do different things and some are essential to the operation of a website, whilst others are not. The different types of cookie are:

·       Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website such as the membership area or use the shopping cart.

·       Analytical/performance cookies. These allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

·       Functionality cookies. These are used to recognise you when you return to our website, enabling us to personalise our content for you, greet you by name and remember your preferences.

·       Targeting cookies. These cookies record your visits to our website, the pages you have visited and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information (in anonymised form) with third parties for this purpose.
To the extent that any personal information is collected through our use of cookies, our Privacy Policy above will apply to our processing of that personal information.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:





WordPress cookie for a logged in user which contains your user name and a double-hashed copy of your user’s password (if applicable). On logging in, wordpress uses this cookie to store your authentication details.

This tracks what items you have in your shopping cart when you move between pages of the website.


2 weeks.

When you log out of the browser


Third parties, including, for example, advertising networks and providers of external services like web traffic analysis services, also use cookies. These cookies are likely to be analytical/performance cookies or targeting cookies. They are used, for example, to track how many users have seen a particular ad and to ensure that you see ads that are relevant to you. These cookies are placed by the relevant third party and we have no control over these cookies other than allowing them to be served.

Our website currently employs cookies from Google Analytics as shown in the above table. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We use the information to compile reports and to help us improve our website. Google holds this information and provides us with access to it. Find out more about Google Analytics here. Read the Google Analytics privacy policy here.

Facebook Pixels
We use a Facebook pixel to measure the performance of our Facebook adverts and to improve the targeting of those adverts. We cannot personally identify you, however Facebook may use this information to advertise to you. You can manage your Facebook Advert preferences here.

Google Ads

We advertise via Google Ads from time to time and use a conversion tracking tag to measure the performance of those adverts. We sometimes also personalise our advertising based on website user behaviour. You can find out how to opt out of personalised ads here.


Most browsers automatically accept cookies, but you can usually change your browser settings to limit or prevent cookies. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our website. If you set your browser to not accept cookies, it may result in certain sections of our website not working properly and certain personalised services not being provided to users of your computer.
More information about cookies generally can be found here.
You can find out how to opt out of being tracked by Google Analytics by visiting here.

You can also use this website to control your online behavioural advertising preferences:

    If you have any comments or questions about the use of cookies on this website, please contact us by email at You can also write to us at PRISM AFRICA LTD trading as Fashion Illustration Africa, 71-75 Shelton St, Holborn, London WC2H 9JQ